Coca-Cola Beverages Uganda (CCBU) and Joe Walker set to raise road safety awareness with the fourth edition of the Joe Walker Road Safety Walk which began on Monday, February 24.
The initiative is part of a continued partnership between CCBU and road safety advocate
Joseph Beyanga, also known as Joe Walker. CCBU once again served as the official hydration
partner, ensuring that participants remained refreshed throughout the journey.
The walk that ended on March 7, 2025, saw Joe Walker trek from Kampala to Gulu, covering
approximately 340km. This long-distance walk raised awareness about responsible road use
and accident prevention, engaging communities along the route in meaningful conversations
about road safety.
CCBU, a subsidiary of Coca-Cola Beverages Africa, provided Rwenzori Pure Natural Mineral
Water and carbonated soft drinks to keep Joe Walker and his team hydrated.
Speaking about the partnership, Kirunda Magoola, Public Affairs, Communication, and
Sustainability Director at CCBU, emphasized the importance of hydration during such an
endeavour.
“Road safety is everyone’s business, and CCBU has consistently supported this initiative
because we believe in fostering safer communities. For instance, in 2022, we launched the
‘Zero is Possible’ campaign to educate staff and the public on reducing road accident fatalities
and promoting a culture of safety,” Magoola said.
Joe Walker expressed his gratitude for CCBU’s continued support, highlighting that their
contribution has helped sustain the campaign over the years. He noted that the partnership
symbolizes a shared commitment to creating safer roads for all.
The Joe Walker Road Safety Campaign seeks to address road safety challenges in Uganda by
engaging directly with communities and advocating for safer road practices.
Throughout the Kampala-Gulu walk, the team conducted school outreach programms to
educate students on road safety and responsible behaviour. Boda-Boda riders were also
engaged in activations to promote safer road usage, while discussions with traffic police officers
focused on collaborative efforts to improve road safety measures.
The initiative also involved the painting of zebra crossings to enhance pedestrian safety and the
training of drivers to encourage responsible driving habits.
About CCBA
CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on
the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With
over 18,000 employees in Africa, CCBA services more than 735,000 customers with a host of
international and local brands.
The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to- drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments.
CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.
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