UTB Partners with Emirates to Showcase Destination Uganda

The Uganda Tourism Board (UTB) on Thursday 9th May announced its partnership with Emirates Airline. This collaboration aims to promote destination Uganda’s diverse tourism offerings to a global audience. 

The partnership marks significant steps in Uganda’s efforts to attract more visitors and showcase its rich cultural heritage, breathtaking landscapes, and diverse wildlife experiences.

As part of this partnership, Emirates Airlines will feature promotional videos highlighting Uganda’s iconic tourist attractions and natural wonders in the cabin on the route between Entebbe and Dubai. This will offer passengers a glimpse into the beauty of the Pearl of Africa and inspire travelers to explore Uganda and experience its beauty firsthand. 

The airline with UTB will organize familiarization (FAM) trips to Uganda for key tourism and media personnel, such as journalists, travel agents, and tour operators, to promote tourism to Uganda.

Lilly Ajarova, the Chief Executive Officer Uganda Tourism Board, expressed enthusiasm about showcasing Uganda in the Emirates networks across the globe. 

“We are delighted to collaborate with Emirates Airlines to showcase the beauty and warmth of Uganda to travelers around the world. This partnership will play a crucial role in driving tourism growth and create opportunities for economic development in the country,” she noted.

In addition to the inflight promotion, Emirates Airlines is to offer exclusive benefits to support tourism travel to the tourism sector. Passengers that include UTB staff, hoteliers, tour operators, and media booking tourism-related travel through Emirates will enjoy a 10% discount on their fares, making it more accessible for travelers to embark on their Ugandan adventure. 

Hoteliers partnering with UTB will also receive an extra baggage allowance e of 10 kilograms per passenger, enabling them to transport essential supplies and amenities with ease. UTB staff members will also benefit from a special 20% discount on excess baggage to enhance their ability to promote and support Uganda’s tourism industry.

The Board Chairperson Pearl Kakooza was delighted with the development that enhanced the publicity of Uganda’s tourism attractions, noting that partnership was key in building viable synergies and a lot could be achieved by working together with sector players.

She therefore thanked Emirates for supplementing the efforts of the Uganda Tourism Board to market Uganda in all its networks.

About Uganda Tourism Board

Uganda Tourism Board (UTB] is a statutory organization established in 1994. Its role and mandate were reviewed in the Tourism Act of 2008. The Board’s mandate is to promote and market Uganda across the region and internationally, and promote quality assurance in tourist facilities through training. grading and classification, promoting tourism investment, Support, and act as a liaison for the private sector in tourism development.

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